Today, we’re excited to share that Bounce Patrol is joining a global effort alongside other leading children’s media creators as part of the Youth Digital Wellbeing Initiative. This initiative brings together 14 partners from 10 countries, each committed to ensuring that children’s digital experiences are safe, enriching, and age-appropriate.
As Australia’s largest YouTube channel, Bounce Patrol is dedicated to creating high-quality content that encourages movement, learning, and active participation. We recognize the responsibility that comes with creating content for young audiences and are committed to continuously improving our approach – ensuring our videos not only entertain but also provide a safe and thoughtful digital space for kids around the world.
The power of online content to educate, entertain, and connect young people is undeniable. To maximize this potential, it's crucial to harness the strength and impact of local companies leading in content development and distribution for kids and teens.
That’s why the Youth Digital Wellbeing Initiative is bringing together market leaders from around the globe to support a unified vision for the development of high quality, age-appropriate content that can have a positive impact on young people’s lives.
We are committed to positively shaping the online content experiences of young users, not only by promoting healthy and enriching content for youth, but also actively limiting the reach of low-quality content. This work includes enabling greater access to content that promotes media literacy and digital citizenship, fosters learning in and outside of the classroom, and supports development and wellbeing.
Through responsible product design and content creation tailored to local needs, we will collaboratively advance the following vision to raise industry standards and positively shape the online experiences of youth around the world, across a diverse set of languages.
Empower Youth with Age Appropriate Choices and Protect Against Online Harms
- Consider the unique developmental needs of kids and teens from the outset of product design and content development to protect and empower a diverse population of youth.
- Set age-appropriate defaults, where applicable, for sexually explicit content and graphic violence, in line with existing standards and reflective of educational, documentary, scientific and artistic context.
- Invest in research-backed resources for families and parents, inclusive of media literacy and digital citizenship.
Promote Youth Wellbeing and High Quality Content
- Support the development and accessibility of high-quality, age-appropriate content that is enriching, engaging, and inspiring.
- Where relevant, enable settings and offer controls that support healthy screen time for youth.
- Point youth toward crisis resources when viewing content that may include the discussion of sensitive mental health topics such as suicide and self-harm.
- Implement content safeguards for youth by limiting exposure to low quality, potentially harmful content.
The Youth Digital Wellbeing Initiative includes:
- Animaj
- Benesse
- BouncePatrol
- ChuChu TV
- CoroCoro Comic
- EBS Korea Educational Broadcasting System
- Japan Football Association
- Kedoo
- Khan Academy
- Leader
- Mauricio de Sousa Produções
- Miraculous Corp
- Moonbug
- The PinkFong Company
- The Wiggles
- TV Cultura
- Wildbrain
- YouTube
